Nokia Push to Start
- Brand
- Nokia
- Year
- 2007
- Objective
- Product launch
- Industry
- Telecom
- Mechanic
- Arcade
- Platform
- Installation
- Agency
- Lowe Roche
- With
- Indusblue Inc.
Objective
Nokia aimed to highlight the Nokia 6133's innovative one-handed 'push to start' button feature through an engaging interactive experience. The campaign targeted consumers interested in mobile phone ergonomics and gaming, positioning the phone's unique design as a standout benefit in a competitive mobile market.
Solution
An interactive arcade-style hand-to-hand competition game where players fought against opponents to demonstrate physical dexterity. Winners of the game could claim the Nokia 6133 as a prize. The game showcased the phone's ergonomic 'push to start' button as the central feature, with the arcade format appealing to a younger demographic interested in both technology and gaming entertainment.
Results
Not published.
