NFT Of The Dead
Open the game- Brand
- Netflix
- Year
- 2021
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Monks
- With
- Agentur XY
Objective
Netflix promoted Zack Snyder's 'Army of the Dead' film release by creating an interactive experience tied to the movie's heist narrative. The campaign leveraged the 2021 NFT trend to drive engagement among film fans and generate buzz during the critical launch window. The challenge invited audiences to participate in a timed safe-cracking game inspired by the film's iconic heist scene.
Solution
The campaign featured an audio-driven puzzle microsite where players attempted to crack the "Götterdämmerung" safe by listening to lock-click sounds and rotating four digital combination dials while zombies animated in the background. The game had no time limit, with completion times ranging from 11 seconds to 16 minutes. The winner—the player with the fastest completion time—received an exclusive NFT containing a deleted or unreleased scene from Army of the Dead. The 4-day event (May 27-30, 2021) was built with Vue.js, GSAP, WebGL, and WebSockets, featuring a minimalist design and smooth animations that earned high praise from professional juries.
Results
NFT of the Dead received the Awwwards Site of the Day award on December 10, 2021, with an overall score of 7.49/10, and earned a Dev Award of 7.93/10 with particularly strong scores in Animations/Transitions (8.60/10) and Performance (8.00/10).
