Nesquik Quest
Open the game- Brand
- Nesquik
- Year
- 2006
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Adventure
Objective
Nestlé promoted Nesquik chocolate milk to elementary and middle school children through interactive entertainment. The advergame was designed to build brand association with fun and taste while increasing engagement on the brand website.
Solution
A Flash-based point-and-click adventure game distributed online where players progressed through 8 puzzle-solving levels by collecting ingredients needed to prepare a glass of Nesquik. The game combined adventure exploration with puzzle mechanics to keep players engaged on the brand's web destination.
Results
Not published.
