Munching Machas : A Gamified Zomato Experience

Objective

Zomato sought to increase user engagement and platform interaction through gamification. The concept transformed everyday food ordering into an interactive, quiz-based experience designed to encourage repeated engagement based on real food ordering patterns and consumer behavior insights.

Solution

A quiz-based gamified interface where users guess ordering habits including peak times, popular cuisines, and consumption patterns. Correct answers unlock rewards to incentivize platform engagement. The experience emphasized data visualization and UI/UX design, created using Adobe Photoshop, Illustrator, and Figma.