Gol De Palomita
- Brand
- Act II
- Year
- 2013
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- Jimmy1878
Objective
Act II wanted popcorn to earn a spot in front of the biggest matches of the moment, not just during them — giving fans a reason to think about the brand every time a major game came around.
Solution
The player lands on a standalone, Act II-branded site and picks one of the season's headline matches to call. They enter their prediction for the final score and submit it, then wait for the real match to play out — if the score matches, they win a prize. Each big match brings players back to make a new call.
- 1
The player lands on Gol de Palomita, a standalone Act II promo site built around football score predictions.
- 2
The player picks one of the featured top-of-the-moment matches to predict.
- 3
The player submits a predicted final score for that match; whoever nails the exact result wins a prize from the brand.
