Future Today х МТС Финтех: "Лови возможности" - веб‑игра для продвижения стажировок

Objective

MTS Fintech partnered with Future Today to attract students and recent graduates to its internship program in the fintech sector. The campaign aimed to make the recruitment process more engaging and appealing to younger audiences by showcasing diverse career pathways and entry-level opportunities within the company.

Solution

A web-based arcade game developed in Hungry Shark style where players collect opportunity icons (cases, tasks, tools) while avoiding obstacles such as procrastination, distractions, and errors. The gameplay demonstrates career progression from intern-level positions to more senior roles through point accumulation. During gameplay, actual internship directions and company value propositions are presented. Upon completion, players receive a direct link to MTS Fintech's careers portal and are offered the chance to participate in a prize draw through email capture. Players can replay to improve their scores.

Results

The campaign generated 1.3 million impressions in 2024. Specific participant numbers, conversion metrics, or hiring outcomes were not published.