Fuel Your Titan
Open the game- Brand
- MTN DEW, Doritos
- Year
- 2016
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Arcade
- Platform
- Web
- Agency
- Firstborn
Objective
PepsiCo's MTN DEW and Doritos brands created an interactive digital activation to capitalize on the Titanfall 2 launch and drive consumer engagement by connecting physical product purchases with exclusive in-game rewards. The campaign aimed to strengthen brand presence in the gaming space and incentivize product purchases through gaming culture.
Solution
Firstborn built an interactive WebGL-based digital experience at dewanddoritos.com where players could redeem codes printed on MTN DEW and Doritos packaging to unlock exclusive Titanfall 2 in-game rewards including custom avatars, reward points, and access to the competitive Colosseum multiplayer mode. The site featured cutting-edge technical implementation using WebGL, Three.js, Hammer.JS, and GLSL—notably marketed as "the first ever DOM rendered in WebGL site." The campaign ran from October 2016 through January 2017, with participation from major retailers including Target, Walmart, Circle K, and 7-Eleven as part of a broader "Better Together" strategy combining in-store and online activations.
Results
Not published.
