MSI - The Match Maker
Open the game- Brand
- MSI
- Year
- 2021
- Objective
- Engagement
- Industry
- Tech
- Mechanic
- Mini-games
- Platform
- Web
- Agency
- Merci-Michel
Objective
MSI, a global PC components and gaming peripherals manufacturer, launched The Match Maker as part of its 35th anniversary celebration in August 2021. The campaign aimed to engage the gaming community through a competitive, skill-based interactive experience, create brand buzz around the milestone anniversary, and attract gamers through a prize-based contest.
Solution
An online matchmaking platform where players create personalized gaming profiles indicating their favorite genres and playstyle. The platform's algorithm pairs players with similarly-skilled opponents, who then compete against each other in a series of skill-based mini-games including Shoot Out (a shooting challenge) and Draw interaction (a drawing-based game). Participants entered a contest running until August 31st, 2021, for a chance to win exclusive MSI products and merchandise. The experience was built as a web application with strong emphasis on smooth animations and transitions.
Results
The Match Maker earned Site of the Day (SOTD) recognition on Awwwards on September 6, 2021, with an overall score of 8.05/10, a Development Award score of 7.96/10, and achieved 9.20/10 for animations and transitions.
