Movistar+: La Zona Transmedia - The Interactive Storytelling Game

Objective

Movistar+ needed to extend their original series 'La Zona' beyond linear viewing by creating a complementary transmedia experience that matched the production quality of the main show. The interactive component aimed to immerse audiences in the series' universe through player agency and narrative discovery, turning passive viewers into active story participants.

Solution

FLUOR developed 'Sigue la Pista' (Follow the Clue), a web-based interactive storytelling game featuring eight missions where user choices determine narrative progression across 2+ million story variations. The experience combines 28 character arcs, 434 interactive screens, 163 embedded videos, 211 photographs, and 24 immersive 360° locations, giving players multiple pathways to uncover plot points aligned with the series. Built on FLUOR's proprietary 'Storyteller' platform—a conversion tool transforming literary scripts into interactive web experiences—the game launched in June 2017.