Farkinda Misiniz? (Are You Aware Of?)
- Brand
- Mercedes-Benz
- Year
- 2013
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Karbonat
Objective
Mercedes-Benz Turkey launched an awareness campaign to communicate that Mercedes-Benz vehicles are integrated throughout everyday life in Istanbul and across the country. The campaign aimed to demonstrate the brand's pervasive presence in daily environments through interactive engagement.
Solution
An interactive browser-based search game inspired by 'Where's Waldo?' by Martin Handford. Players found 50 hidden Mercedes-Benz vehicles and obstacles within a detailed, colorful illustration of Istanbul. The game was hosted at farkindamisiniz.com as a full-screen web experience designed to engage users with the city landscape while discovering the brand's presence.
Results
The campaign was nominated at Awwwards in June 2013 with 15 community votes and an average score of 6.28/10. Awards from ODD Gladiator Awards and Stevie Awards could not be verified from accessible sources.
