Toothbrush Games

Objective

LZG, the National German Centre for Health Information, needed to make dental hygiene engaging for children while providing parents with an effective monitoring tool. The campaign aimed to transform the daily routine of teeth brushing into an entertaining experience that would encourage better oral health habits among young audiences.

Solution

Toothbrush Games was a mobile app that gamified teeth brushing by using sound activation—the game only progresses when the child actively brushes their teeth. The app featured two game scenarios: a firefighter extinguishing fires with toothbrush foam, and a zookeeper cleaning animals through brushing motions. Developed by Ogilvy Germany, the app served as both entertainment for children and a parental monitoring tool, making dental hygiene a rewarding interactive experience.

Results

Not published.