Long Throw Challenge

Objective

Kubuś juice brand sought to activate its energy and strength positioning through an interactive digital experience. The game was designed to connect the product's core brand message about vitality with an engaging computer-based challenge, targeting juice consumers and families.

Solution

A web-based throwing distance challenge game where players compete to throw for maximum distance. The game leverages Kubuś juice's energy narrative to drive engagement and brand association with active, energetic play. Developed by MDA.pl for client Kid & Young (brand management).