Rzut W Dal
View the case- Brand
- Kubuś
- Objective
- Awareness
- Industry
- Food & Drink
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- MDA
Objective
Kubuś, the juice brand from Grupa Maspex Wadowice, needed an entertainment hook for its newly launched site, kubus.pl, that would hold kids' attention and give visitors something to do once they landed there. The brief tied the game directly to the product's promise of energy and strength, casting play — whether outdoors or on a screen — as what that energy is for.
Solution
Players load a pinecone into a slingshot, pull back the elastic, and aim before letting it fly across the screen. As the cone arcs downrange, birds cross its path and change the outcome: hawks give it extra lift, woodpeckers knock it off course. The brand plays up the slingshot as trickier to control than it looks, so landing a long shot means lining up the angle carefully rather than just firing blind. Each round allows five throws, after which the game resets and players can go again to beat their own distance.
- 1
The game loads embedded directly inside the Kubuś brand website, kubus.pl, rather than as a standalone microsite.
- 2
The player faces a slingshot loaded with a pine cone and aims it, choosing a direction and angle before firing.
- 3
The player pulls back the slingshot's elastic to set launch power, then releases it to send the cone flying.
- 4
During flight, birds cross the cone's path and alter the outcome: hawks extend the distance while woodpeckers cut it short.
- 5
Each throw is scored by the distance the cone travels.
- 6
A round consists of five throws, after which the player can start another round; players typically play through several rounds in a sitting.
