LEGO Video Game (Ogilvy Chile)

Objective

LEGO needed to promote the brand and its products in the gaming and digital entertainment space. Ogilvy Chile created this campaign as part of the brand's early web marketing push to reach audiences through an interactive gaming medium during a period when browser-based games were emerging as a viable marketing channel.

Solution

A browser-based promotional video game developed for LEGO by Ogilvy Chile. While specific game mechanics are not documented in available sources, the campaign positioned LEGO play as a digital-native brand experience.

Results

Not published.