Adopt A Mod
Open the game- Brand
- La SPA
- Year
- 2023
- Objective
- Engagement
- Industry
- Non-profit
- Agency
- Havas Play
Objective
La SPA, a French animal protection organization, aimed to raise awareness about animal adoption and highlight the plight of stray cats among French audiences, particularly younger gamers. The campaign leveraged the video game Stray to emotionally connect players with the real-world challenges faced by abandoned cats waiting for adoption.
Solution
Havas Play created #AdoptAMod, a series of custom mods for the game Stray that replaced playable cat characters with 3D models of real abandoned cats from La SPA's shelters. Players experienced the genuine hardships of stray cats through interactive gameplay, directly encountering the animals available for adoption. The campaign bridged digital gaming entertainment with real-world animal welfare action.
Results
Three modeled cats were adopted within 24 hours of the campaign launch. The game developers noticed the initiative and began discussions with La SPA about permanently adding real shelter cats to the game. The campaign won a Clio Health Silver award in 2023 and received a shortlist mention at the Clio Awards 2023.
