La Batalla De Youtubers

Objective

Lenovo sought to drive awareness and adoption of the Vibe A7010 smartphone in the Chilean market by leveraging YouTube influencer culture. The brand created a narrative-driven campaign that engaged young consumers through entertainment and gaming, tapping into the passion around popular content creators and competitive gameplay.

Solution

Global Interactive developed an advergame featuring one-on-one combat between popular Chilean YouTubers (Panchoso and Típico Shileno). The campaign began with social media provocations between the influencers, escalating to a web-based fighting game where users could control the virtual characters. Players engaged in street-fight style combat showcasing the device's performance capabilities. The experience was built as an HTML5 web game, allowing easy sharing and accessibility across platforms.