Tweetfighter

Objective

KPN, a major Dutch telecommunications company, created a playable social media experience to drive engagement with its audience on Twitter. The game was positioned as an entertaining way to explore user social standing and Twitter activity, leveraging the trending interest in social influence metrics of that era.

Solution

Tweetfighter was a browser-based battle game where two players selected Twitter handles and competed by guessing which keywords were mentioned more frequently in each account's tweets. The game featured a health bar system, used Klout scores as a strength multiplier for gameplay mechanics, and was built with Twitter API integration to pull real-time data. A standalone arcade cabinet version was also created, featuring a Mac mini, 19-inch LCD monitor, Big Keys mechanical keyboard, and retro-style 8-bit music, designed as a branded activation and conversation starter.

Results

No official campaign metrics were published about the game. Marketing teams actively engaged with the game as an icebreaker tool when meeting prospective clients.