Mooncourt Ballin'

Objective

KICKZ, a German fashion and sneaker retailer, aimed to establish itself as a pioneer in commerce-driven gaming experiences by creating the first branded multiplayer game within Fortnite's Creator Mode. The campaign targeted basketball and sneaker culture enthusiasts, demonstrating innovative approaches to community engagement through interactive digital experiences and multi-brand partnerships.

Solution

Mooncourt Ballin' is a multiplayer basketball game built within Fortnite Creator Mode, featuring a signature 'Be the Ball' mechanic where players transform into basketballs during competitive matches. Developed by Stunning Studio and creatively directed by Jung von Matt NERD, the experience integrates four brand partners—BMW (hyperrail mechanic), PUMA (exclusive shoe colorways), Kellogg's, and designer Jeff Hamilton (15 exclusive digital and physical jackets). The game launched in September 2023 as a token-based loyalty and gaming initiative.

Results

The campaign generated 150,000+ minutes of gameplay and engaged over 18,000 players within the first 24 hours. It received a Gold award at ADC 2024 (Germany's leading design competition) in the Digital Experience category and was selected as an Honoree at the 28th Annual Webby Awards 2024 in the Best Partnership or Collaboration category for Immersive Games, competing against entries from over 13,000 submissions across 70+ countries.