KFC: Rewards Arcade
Open the game- Brand
- KFC
- Objective
- Loyalty
- Industry
- Food & drink
- Mechanic
- Arcade
- Platform
- App
- Agency
- Rapp
Objective
KFC UK & Ireland aimed to transform their customer loyalty program from a traditional points-based stamp collection system into an engaging, modern experience that reflects the brand's playful personality and encourages greater app engagement and purchase frequency.
Solution
KFC Rewards Arcade is a gamified loyalty program within the KFC mobile app, featuring arcade-style instant-win games such as 'Hammer Time' and 'Pinballer'. Players win free menu items directly through the app rather than accumulating points. The program is integrated across all customer touchpoints—app orders, in-restaurant, and drive-thru purchases. Built on the Antavo loyalty platform in partnership with RAPP (creative agency), mParticle (customer data platform), and Braze (marketing automation).
Results
53% increase in app downloads; 26% increase in weekly active app customers; 86% of KFC app users play the Arcade on every visit. 40% reward redemption rate; 24% of customers report increased purchase frequency; 14.8% lift in tokenized transactions. 70% of participants would recommend the program. Won multiple industry awards including Retail Systems Awards 2025, Irish Loyalty Awards 2023, and International Loyalty Awards 2023.
