Kalles Kaviar
Open the game- Brand
- Kalles Kaviar
- Year
- 2006
- Objective
- Engagement
- Industry
- Food & drink
- Platform
- Web
- Agency
- Feels Like
Objective
Launch Kalles Kaviar's new Striped 270-gram jumbo tube product in the Swedish market. The interactive campaign aimed to drive awareness and engagement among consumers through an innovative gaming experience that connected the brand's iconic caviar product with playful consumer participation.
Solution
An online interactive game where players 'ski down sandwiches' while attempting to accumulate as much Kalles caviar as possible on their sandwich. The game was designed to celebrate the new Striped Jumbo Tube launch. Players competed for prizes, with the goal of having the most caviar on their sandwiches to win. The campaign was developed by Forsman & Bodenfors with web direction by Martin Cedergren and Jonas Sjövall, and art direction by Joakim Blondell and Martin Cedergren.
Results
Not published.
