JC Penney Dork Dodge

Objective

JC Penney sought to promote its Dorm Life clothing line to college students through an engaging interactive experience. The campaign targeted the dorm culture market segment with a branded entertainment approach that combined casual brand awareness with entertainment value.

Solution

An interactive arcade-style game with retro-themed graphics where players navigate challenges by dodging obstacles. The game mechanic centered on a simple dodge-based gameplay loop, designed with throwback visual styling to appeal to college audiences. The experience was positioned as 'Dork Dodge,' playing on college humor and dormitory culture references.

Results

Not published.