Originals Roadtrip

Objective

Jack & Jones launched an interactive campaign around its Originals collection to drive brand awareness and customer engagement. The campaign leveraged nostalgia for classic arcade games to create a memorable branded experience that connected digital gameplay with real-world incentives.

Solution

Players engaged with an OutRun-inspired arcade driving game accessible on tablets, navigating a virtual road trip universe. The core mechanic involved collecting #honks, a social currency within the game. Top performers were rewarded with a grand prize trip to Florida with a friend, merging digital entertainment with tangible offline rewards.