Intel Finger Bootcamp

Objective

Intel aimed to build awareness of its tablet processors and demonstrate device responsiveness to potential users. The campaign was designed to showcase the speed and precision capabilities required for modern touch interfaces on Intel-powered tablets by creating an engaging, playful training experience.

Solution

A suite of five browser-based games designed to train finger dexterity for touch devices: Flick Boxing (flicking motions), Spin the Bike (spinning gestures), Swipe Canoeing (swiping mechanics), Drag Weight Lifting (drag interactions), and Tap the Tire (tapping speed). Each game simulates a sport-like scenario while training specific finger movements required for optimal tablet interaction. The project was developed by design studio PARTY (New York) and Swedish production company North Kingdom, led by designer Masashi Kawamura. Games were accessible at bootcamp.intel.com.

Results

Not published.