iAd Renault Twizy Finger Fitness Center

Objective

Renault launched the Twizy, a compact two-seater electric vehicle designed for urban mobility, at the end of 2011. The campaign targeted European audiences, particularly younger demographics, through Apple's iAd platform to generate awareness and drive pre-reservations by showcasing the car's agility and responsiveness.

Solution

DigitasLBi Paris developed an interactive game embedded directly within Apple's App Store (iAd). Users trained in a 'Finger Fitness Center' using touch-based finger exercises on their iPhone or iPod Touch, with shake-to-interact mechanics to preview different Twizy designs. The game calculated how much charge the Twizy battery would accumulate during virtual fitness activities, reinforcing the vehicle's efficiency. Players could pre-reserve the car directly through the ad, linking entertainment to purchase intent.

Results

Not published.