Hoosier Holiday Mystery

Objective

Hoosier Lottery, Indiana's state lottery, created an immersive interactive experience to boost engagement and brand interaction with its audience during the 2018 holiday season. The campaign aimed to provide entertainment value and drive promotional participation through an interactive mystery-solving narrative.

Solution

An interactive mystery-solving game built by tschuster where participants unraveled clues and solved puzzles within a holiday-themed narrative. Players engaged with the immersive experience at hoosierlotterymystery.com to help solve the mystery. The game was built with HTML5, CSS3, Node.js, Bootstrap, and Font Awesome, featuring fullscreen video integration and animation capabilities.

Results

The campaign received an Awwwards Honorable Mention (Dec 24, 2018).