Herbaline CNY Game 2022 | Woohoo Roar-ing
- Brand
- Herbaline
- Objective
- Engagement
- Industry
- Fashion & Beauty
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Kent Yong
Objective
HerbaLine Wellness Group launched 'Woohoo Roar-ing' (舞虎驾到) as a Chinese New Year 2022 promotional campaign themed around the Year of the Tiger. The campaign aimed to drive customer acquisition and retention through gamified engagement during the festive holiday season.
Solution
The campaign featured an interactive spin wheel game hosted at cny.herbaline.com.my. Customers who spent a minimum of RM122 on HerbaLine treatments or products received one spin; additional spins were awarded for every RM100 spent, with a maximum of five plays. The game was built using HTML5 and CSS3 technologies, incorporating art direction and interactive design to create an engaging promotional experience.
