Healthcare Giant CooperSurgical Reach 15K Families With Gamified Campaign For Cord Blood Awareness Month

Objective

CooperSurgical, a reproductive healthcare leader, needed to increase awareness about cord blood banking and storage services during Cord Blood Awareness Month (July) while educating families about the benefits of cord blood preservation. The campaign aimed to make complex medical information accessible and collect data from engaged families for future marketing initiatives.

Solution

An interactive educational quiz was developed on the Drimify gamification platform, featuring questions about cord blood preservation benefits and parental motivations. The quiz included a data capture form at the end to engage participants. To incentivize participation, CooperSurgical offered entry into a drawing for $5,000 in baby supplies. The campaign was deployed annually during July and maintained as an ongoing initiative over a three-year partnership with Drimify.

Results

The campaign reached 16,700 families annually with an 85% completion rate of the awareness quiz across three consecutive years of execution. Over 15,000+ families participated in the campaign annually.