Grosvenor Casino Game Face

Objective

Grosvenor Casino created an interactive educational campaign to engage players by teaching them to recognize psychological indicators of deception through body language analysis. The campaign partnered with body language expert Robert Phipps to make learning about micro-expressions and behavioral tells entertaining for the casino audience.

Solution

A full-page interactive web experience where users learn to identify micro-expressions (lasting less than 0.25 seconds) and physical tells like fidgeting that reveal deception and bluffing. The campaign used flat design, fullscreen layout, and photography to teach players how to read facial expressions and body language cues. It appears to have been housed directly on grosvenorcasinos.com as a full-page creative work.

Results

Not published.