ХК Авангард: "Адвент-календарь 2026" - новогодний адвент-календарь

Objective

HC Avangard sought to sustain daily fan engagement throughout December by providing an interactive experience that incentivized repeated app visits. The hockey club aimed to maintain audience involvement during the off-season, consolidate partner activations into a single ecosystem, and establish consistent user engagement habits through daily rewards.

Solution

Developed a Telegram mini-app advent calendar featuring eight core mechanics: daily window unlocks, branded mini-games created by the club and partner companies, guaranteed daily rewards (promo codes, club perks, partner discounts), accumulated stars to improve odds in daily raffles, referral invitations for bonus entries, progress tracking, partner offer feeds with push notifications. Players earned guaranteed prizes daily and accumulated stars to boost chances of winning major prizes like merchandise and match tickets in periodic drawings.

Results

Not published.