Gastro Tour - Culinary Mini-app In App

Objective

Samokat, a Russian food delivery app, launched a gamified mini-game within its platform to increase app engagement and drive product purchases. The campaign tied purchases of curated product bundles to gameplay progression and prize draws, creating a direct link between shopping behavior and gaming advancement.

Solution

Gastro Tour is a progression-based cooking game developed by agency KTS. It opens with a staged onboarding flow in which players select one of four characters (Kvikki, Vina, Lou, or Mr. Meows) and a target country to enter the travel prize draw. Players complete recipes and in-level mini-games across four themed locations representing different world cuisines, with 10 levels per location, difficulty rising from basic steps to stages requiring precision and timing. Players employ five cooking techniques to prepare dishes, complete tasks for points and experience, and earn upgrades using in-app currency. Boosts and power-ups, linked to the player's account, are awarded when users purchase designated product bundles through the Samokat app. Players who complete all four locations unlock a final prize draw for a chance to win an Asia trip and other rewards, with prizes and terms shown in the mini-app. The game ran from June 25 to July 31, 2025, embedded directly within the Samokat mobile application.

Results

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