Save The Monkeys

Objective

Gainomax, a Swedish energy drink brand, launched a satirical campaign to build brand personality and expand its target audience beyond existing consumers. The campaign leveraged the absurdist humor of the 'Bananas are for monkeys' concept, positioning the drink as a humorous alternative to traditional energy sources while creating memorable brand association through playful messaging.

Solution

The campaign centered on interactive gameplay and video content built around the concept that bananas belong to monkeys, not humans, while promoting Gainomax as an alternative energy source. Players engaged with arcade-style mechanics to prevent monkeys from losing their bananas to humanity. The campaign included multiple video films titled 'Tactics,' 'My name is,' and 'The Monkey's Story,' featuring American football players embodying the 'Monkeys' team concept, with the tagline 'Bananas are for monkeys' reinforcing the playful brand message. The game was accessible online at savethemonkeys.net.

Results

Not published.