Четыре Лапы: "Питомец под защитой" - мини-игра в жанре Pac‑Man

Objective

Four Paws (Четыре Лапы), a Russian pet retail chain, launched a seasonal campaign in April 2024 to educate pet owners about parasitic risks during warm months. The campaign aimed to raise awareness about protective solutions and drive sales of anti-parasite products including collars, tablets, and topical drops through an engaging gaming experience.

Solution

Pet Protected is a Pac-Man-style arcade game where players choose a cat or dog protagonist to navigate through a maze-like environment. The core mechanic involves avoiding parasitic enemies while collecting power-ups representing real protective products (collars, tablets, drops) that grant temporary invulnerability and speed bonuses. Players accumulate treat points through successful gameplay and earn guaranteed promotional codes for discounts on pet care products upon completion. The game was positioned as a spring/summer seasonal activation tied to increased parasite risk periods.

Results

Not published.