Flightball by Brussels Airlines
Open the game- Brand
- Brussels Airlines
- Year
- 2014
- Objective
- Engagement
- Industry
- Travel
- Mechanic
- Arcade
- Platform
- Web
- Agency
- BBDO-Belgium
Objective
Brussels Airlines positioned itself as the official carrier for Belgium's 2014 FIFA World Cup campaign. The campaign aimed to engage fans during the national team's journey to Brazil and build brand affinity by offering a high-value prize experience directly tied to World Cup participation.
Solution
Flightball was an online arcade-style game where players navigated airspace challenges and competed in interactive gameplay. The primary mechanic involved browser-based flying/navigation challenges. Winners received flights to Brazil to attend the Belgian Red Devils' World Cup matches, with winners recognized and celebrated as part of the airline's sponsorship activation.
Results
Not published.
