Financial Horoscope

Objective

Alfa-Bank, Russia's leading private bank, needed to increase daily active users and engagement with its mobile banking application. The campaign targeted existing customers to motivate more frequent app visits through a gamified experience that combined entertainment with financial personalization.

Solution

A quiz-based 'Financial Horoscope' game where users answered personality questions to discover their financial zodiac archetype (zodiac sign combined with spending habits, e.g. 'Pisces-hedonist'). Players received illustrated horoscope cards, shared them on social media, got personalized financial predictions over three weeks, and could win 'Lucky Cards' — digital prize cards containing 1,000 rubles in cash. Due to banking regulations, the agency delivered a web version to the client's technical team rather than embedding it directly in the app, which adapted seamlessly to mobile format.

Results

1.7 million unique users reached; 94% completion rate on the personality test.