Ecommerce Dog Food Retailer Furry Family Engage 85K Christmas Shoppers With Gamification

Objective

Furry Family, a Swedish e-commerce retailer specializing in premium organic dog food, sought to capitalize on the December holiday shopping season to drive customer engagement and boost sales. The brand aimed to reach both existing and new customers during peak pet product purchasing, leveraging seasonal incentives and interactive experiences to strengthen loyalty.

Solution

Furry Family created a 25-day advent calendar gamification campaign on Drimify's platform, featuring daily interactive games including quizzes, bubble shooters, and maze challenges. Players competed for high-value rewards such as a year's supply of dog food and promotional offers. The campaign was distributed through multi-channel tactics: daily social media posts and in-account notifications to registered users, combining entertainment mechanics with tangible prize incentives.

Results

The campaign generated 85,000 engagements and produced a surge in e-commerce sales as a direct result, while elevating brand loyalty through seasonal rewards. Specific revenue figures were not published.