Drwal Wraca Do Gry

Objective

McDonald's Poland launched this game to drive engagement and mobile app downloads during the seasonal return of the Drwal (Lumberjack) burger to its menu. The objective was to leverage interactive gaming to boost brand awareness and push app installations across mobile platforms.

Solution

Drwal wraca do gry is a browser-based platformer and mobile game where players guide a lumberjack character through obstacles to reach his sandwich. Gameplay involves building bridges to cross gaps, avoiding hazards like reindeer and ice formations, and solving platformer challenges. Built with Adobe AIR and Stage3D Starling technology, the game was distributed across multiple channels: as a browser game on drwalwracadogry.pl, through mobile apps on iOS and Android, and via Facebook gaming ads and display advertising on networks like CDA.pl. The campaign also included mobile ad placements in HTML5 format.