Deloitte: Developer Conference Game

Objective

Deloitte needed to drive enrollment and engagement at its annual Developer Conference while strengthening employer brand appeal to software engineers. The campaign aimed to position Deloitte as an attractive tech employer by creating a memorable, nostalgic gaming experience tailored to the developer audience.

Solution

The agency created a phygital (physical-digital hybrid) retro-styled game activation for the three-day conference. The experience combined an onsite interactive game component with a digital game website where attendees could register and engage with branded content. The retro aesthetic and gaming format resonated with developer culture, creating a recruitment and engagement tool rather than a transactional promotion.

Results

The campaign achieved 1,500 conference registrations—a 3× increase versus the prior year. The digital component generated 400+ registrations on the game website and maintained 1,100+ daily unique viewers throughout the event. Across three days, 48 prizes were distributed during the event.