Del Valle dos Monstros
Open the game- Brand
- Del Valle
- Year
- 2008
- Objective
- Engagement
- Industry
- Food & drink
- Platform
- Web
- Agency
- Waba Waba Media
Objective
Del Valle, a Coca-Cola juice brand targeting children in Brazil, launched an interactive branded entertainment experience to build brand affinity and engagement among young audiences. The campaign aimed to create a memorable digital destination that extended the brand beyond traditional advertising into entertainment and storytelling within a playful monster-themed universe.
Solution
The agency developed a 3D Flash website featuring an interactive monster-themed world with integrated games and online comics. The experience centered around a cast of cute monster characters inhabiting a magical valley (Del Valle), combining gameplay with narrative content to create an immersive brand world for children. The execution leveraged Flash technology to deliver 3D graphics and interactive elements.
Results
Not published.
