Del Valle Dos Monstros
- Brand
- Del Valle
- Year
- 2008
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Adventure & Quest
- Platform
- Web
- Agency
- Waba Waba Media
Objective
Del Valle, part of Coca-Cola's Brazilian portfolio, wanted a way to build affection and recall for the juice brand among kids rather than run a standard product site. By turning "Del Valle" into "Vale dos Monstros" (Valley of Monsters), the brand attached itself to a playful world kids would want to visit and revisit, instead of a page pushing product messaging.
Solution
Instead of landing on a juice brand's homepage, the player drops into a fully animated 3D valley populated by friendly monster families, vampires, and werewolves. They move through the scene meeting its residents, each animated with its own quirks and little bits of business. Scattered around the valley are mini-games the player can step into and play on the spot. There's no single path to finish — a session is really just wandering the world, watching its characters, and stopping to play whichever game catches the eye before moving on.
- 1
The player opens the Del Valle brand site and lands directly inside an animated, fully three-dimensional valley — a play space in place of a standard product page.
- 2
Exploring the valley, the player meets its residents: friendly monster families, vampires, and werewolves, introduced through animated character vignettes rather than static bios.
- 3
Mini-games are woven into the valley itself, so the player launches and plays them from within the same 3D scene without leaving for a separate section or page.
