Danger Mouse Saves the Day
Open the game- Brand
- Danger Mouse
- Year
- 2015
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Action
- Platform
- Web
- Agency
- Goodboy Digital
Objective
BBC CBBC's Danger Mouse television reboot launched in September 2015 as a major franchise revival targeting children ages 4–15. The series became the channel's highest-rated new show, attracting 2.4 million viewers within three weeks. To extend engagement and create a complementary interactive experience, BBC commissioned Goodboy Digital to develop a game that would keep audiences invested between episodes and across multiple platforms.
Solution
Goodboy Digital created a cross-platform HTML5 platformer featuring 63 levels across five themed environments called the Twistyverse. Players guide Danger Mouse and Penfold through action stages, collecting coins and battling enemies with a ray-gun, culminating in boss encounters with show villains. The game incorporated custom artwork aligned with the series visual style, voice-over narration, and mechanics refined through extensive touch control testing. The studio deployed five significant content updates throughout the campaign, introducing new worlds and characters tied to new episodes. By 2017, the game was repackaged as native iOS and Android applications to achieve complete cross-platform distribution.
Results
The game became CBBC's most popular HTML5 game, achieving exceptionally high completion and progress rates by web game standards. The project earned industry recognition across TIGA, Broadcast, and FWA awards.
