Mini Challenge

Objective

D'arc, a club in Timișoara, wanted more than a one-night promotion — it wanted a reason for guests to keep checking back on the club's own site. So the campaign became a standing monthly contest: play once, then return to see whether your score still holds, with free drinks at the club as the prize for topping the month. The line the club put on the case, "Drive safe!", ties the on-screen joyride to the venue's own message about not driving after a night of drinking.

Solution

The game sits right on the club's own web address, no app or social login needed. The player gets behind the wheel of a car and races down a track built out of the bar itself — the counter and furniture of the room they'd normally be standing in, turned into a circuit to drive through. Each run ends in a finish time, which drops onto a running leaderboard for the month. Anyone can come back later, try to beat their own time or someone else's, and the players sitting at the top when the month closes drink for free at the club.