Craft Your Champion
Open the game- Brand
- Rey Mysterio
- Year
- 2024
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Adventure & Quest
- Platform
- Web
- Agency
- Eder Anaya
- With
- Carolina_moura
- With
- Ricardo Mendieta
- With
- Réplica
Objective
"Craft Your Champion" was built to keep fans of the animated series Rey Mysterio vs. La Oscuridad engaged after its December 2023 debut on HBO Max and Cartoon Network Latin America, giving the show a life beyond its ten-episode first season. Built around Rey Mysterio's own "Booyaka!" catchphrase and shipped in English and Spanish, the site let the property reach past its Latin American home audience at a time when the show had no U.S. distributor yet.
Solution
Players land on booyaka.me and are pulled straight into the show's story: Rey Mysterio needs recruits to help him fight back against the Darkness, and it's on the player to supply one. A browser-based 3D builder lets them assemble their own luchador from scratch, picking the mask and look that will represent them in the fight. Once assembled, the character is dropped into the show's world alongside Rey's team, turning the viewer into part of the story rather than just an audience for it. The session ends with a finished, personal luchador standing shoulder to shoulder with Rey — a quick way for fans to claim a piece of the series as their own between episodes.
- 1
The experience opens on a loading screen: a language-specific logo animates above a digit-by-digit countdown built from numeral images, and no input is possible until the 3D assets finish loading.
- 2
Once loaded, the player enters the world of the animated series "Rey Mysterio vs The Darkness" through an interactive unmasking gesture that serves as the entry point into the story.
- 3
The core mechanic is a 3D character builder in which the player creates their own luchador wrestler, customizing its appearance.
- 4
The finished luchador joins Rey Mysterio's team and takes part in a confrontation against the forces of darkness.
- 5
The session ends with a reveal screen that unveils the player's finished luchador as their "hidden champion."
