Coca-Cola Xmas Tournament

Objective

Coca-Cola launched a festive Christmas tournament in December 2004 to drive holiday consumer engagement. The campaign aimed to combine entertainment value with brand activation, offering consumers the opportunity to win prizes by competing in a tournament-style experience.

Solution

The campaign featured three arcade-style games where participants competed to win gifts and prizes. Players engaged in competitive gameplay as part of a seasonal tournament mechanic designed to drive repeat visits and social sharing during the holiday season.

Results

Not published.