Dictator of Sweden

Objective

Civil Rights Defenders, a Swedish human rights organization, needed to raise awareness about democratic erosion and generate significant funding for its advocacy work. The organization sought to make the abstract threat of authoritarianism tangible and engaging for a broad audience through an innovative medium.

Solution

The organization created 'Dictator of Sweden,' a competitive board game for 5-8 players (ages 10-100, 30-60 minute playtime). Players split into two opposing teams: one attempts to dismantle democracy while the other defends it, navigating scenarios derived from real authoritarian tactics worldwide—including voter suppression, corruption, and propaganda. Priced at $45, the game was sold through retail shops and online channels.

Results

The campaign raised 300% more funds than any previous Civil Rights Defenders initiative in the organization's history. The game earned a Bronze Award at the 2022 Clio Awards in the Branded Entertainment & Content (Games) category.