Cyber Crash
Open the game- Brand
- CityDrive
- Objective
- Sales
- Industry
- Automotive
- Mechanic
- Arcade
- Agency
- WIM.Agency
Objective
CityDrive is a Russian carsharing platform operating in major cities. To drive customer acquisition and engagement, they partnered with WIM.Agency to create a branded arcade game that would reward players with ride credits, encouraging both sign-ups and repeated platform interaction.
Solution
WIM.Agency developed "Cyberkash," a Flappy Bird–style arcade game where players navigate obstacles while collecting bonus items to accumulate points. Earning 200+ points unlocked a promotional code for ride credit; players received three weekly attempts with unlimited replay. The game launched on a dedicated landing page to maximize reach beyond the mobile app, with players competing for up to four promotional codes across the campaign period.
Results
The campaign achieved a 90.11% completion rate and 427.54% replay rate, with nearly 2% of players earning all four promotional codes and promotional code conversion sustained above 20% throughout June 19–July 17, 2024. The project won silver at Tagline Awards 2024 ('Online Game' category) and bronze ('Use of Game Mechanics'), plus was shortlisted at Workspace Digital Awards 2025.
