Carvana: Tap Tap Sold

Objective

Carvana, an online used car retailer, aimed to transform the car trade-in valuation process from a tedious transaction into an engaging experience. The campaign turned what could be a friction point—determining car value and trade-in terms—into playful arcade-style mini-games that motivate users to participate and generate leads across events and online platforms.

Solution

The Electric Factory created three web-based arcade mini-games: Mileage Hero (keep mileage low to boost value), Feature Catcher (collect positive vehicle features, avoid negative ones), and Obstacle Dodger (navigate around roadblocks to improve trade-in chances). The experience combined AI-generated base artwork with hand-pixelated refinement for an 8-bit aesthetic. Built on a custom CMS backend, the games run seamlessly across mobile, desktop, and event displays, tracking engagement and collecting leads in real time.

Results

Not published.