Производственная группа ХФ Буратино: "От полена до ключика" - VK мини-игра к премьере фильма

Objective

Buratino is a 2026 Russian musical fantasy film with a budget of ₽1.3 billion. To drive engagement ahead of the January 1, 2026 theatrical release and incentivize ticket-raffle participation, the production group partnered with VK to create an immersive interactive experience that positioned the film's narrative and characters at the center of audience engagement.

Solution

A VK Mini-app was developed featuring eight sequential mini-games aligned with the film's storyline, allowing players to advance through character scenarios and earn in-game coins—each coin representing one entry in the prize draw. A referral mechanics system awarded bonus coins for inviting friends and completing missions. The platform included three unique emoji-based achievement ranks to reward milestone progression. Integration with VK Store offered limited merchandise, while a partnership with Russia's Central Children's Store created immersive "fairy-tale street" physical experiences. The prize pool included tablets, headphones, and other consumer items.

Results

Not published.