BOUCHERON - Quatre 20th Anniversary

Objective

Boucheron celebrated the 20th anniversary of its iconic Quatre jewelry collection—a bestselling four-band ring line launched in 2004. The brand sought to create an engaging digital experience that revealed the collection's core design heritage and values to a global audience.

Solution

Merci-Michel created an interactive digital experience featuring more than 10 mini-games and interactive challenges. Players progress through the experience to discover the four symbolic codes integral to the Quatre collection: Grosgrain, Diamonds, Clou de Paris, and Double Godron. The experience showcases multiple ring editions (Classique, Double White Edition, Black Edition) through playful challenges that build a universe around the heritage jewelry line.

Results

Not published.