Boucheron: Quatre
Open the game- Brand
- Boucheron
- Objective
- Awareness
- Industry
- Beauty
- Mechanic
- Mini-games
- Platform
- Web
- Agency
- Merci-Michel
Objective
Boucheron, a luxury jewelry brand within the Kering group, celebrated the 20th anniversary of its iconic Quatre ring collection. The campaign aimed to create engaging digital experiences that would strengthen brand affinity and educate audiences about the collection's heritage and design codes through interactive entertainment.
Solution
Merci-Michel developed an interactive microsite featuring more than 10 mini-games and interactive experiences that create a playful universe around the Quatre ring. The digital experience showcased multiple variants including Quatre Classique, Quatre Double White Edition, and Quatre Black Edition, incorporating educational content about the collection's design heritage. The campaign extended beyond digital with physical pop-up activations in Paris, Seoul, and Shanghai, creating a multichannel engagement strategy.
Results
The project received Awwwards Site of the Day recognition on April 9, 2024, with scores of Overall 7.61/10, Creativity 7.94/10, and Development 7.65/10. No public metrics have been disclosed for user reach, participation numbers, or business impact.
