Blu Dot - Musical Chairs

Objective

Blu Dot, a modern furniture maker, wanted to promote its new Hot Mesh Chair line while increasing brand engagement and social media presence among design-conscious consumers. The campaign aimed to create buzz through an interactive, playful experience that would leverage Twitter's social network to reach their target audience.

Solution

Blu Dot, in collaboration with Mono, Honest, and Doppio, created an online version of Musical Chairs playable at musicalchairs.bludot.com. The interactive game featured a whimsical interface with chairs arranged around a live three-piece band. Players followed Blu Dot on Twitter to learn when games would start, then competed by typing randomly-appearing phrases as quickly and accurately as possible while music by folk-pop band Doppio played. Winners' Twitter avatars appeared next to available chairs as they progressed through rounds. The campaign ran 100 games over 10 days, with winners receiving Hot Mesh Chairs from Blu Dot.

Results

Not published.