The BIG Game
- Brand
- Bagelstein
- Objective
- Sales
- Industry
- Food & Drink
- Mechanic
- Mini-Games
- Platform
- Web
- Agency
- Drimify
Objective
Bagelstein built "The BIG Game" to launch its limited-run Crazy Menu, a seasonal lineup the chain uses to test new items and create urgency. The slot-machine game gave the promotion a hook worth talking about while nudging guests toward a bigger basket at checkout, and rewarded them with a prize format that matched the brand's playful, irreverent tone.
Solution
A guest orders at least $10 from the Crazy Menu and gets a redemption code with the receipt. Entering that code on the campaign site unlocks one spin on The BIG Game, a branded slot machine. The player pulls the lever, watches the reels land, and finds out instantly whether they've won — most spins pay out a small edible prize like a drink, dessert, or side, while a single top prize sends one winner on a weekend trip to New York. Each code is good for one spin, so the session ends the moment the reels stop.
Results
The campaign drove a 79% customer engagement rate, with roughly 8 out of 10 participants completing a qualifying purchase and redeeming their code for a spin.
- 1
The campaign starts in-restaurant: a guest at Bagelstein orders from the limited-time "Crazy Menu," spending at least $10, and the purchase comes with a one-time play code.
- 2
The player opens "The BIG Game" online and enters that code to unlock a single play.
- 3
The core mechanic is a Bagelstein-branded slot machine: the player pulls the lever and spins the reels once, with no retries.
- 4
The reels stop and the result appears immediately. The game draws from 10,000 winning combinations paying out food items — a drink, dessert, side, or full menu — with one combination awarding the grand prize, a weekend trip to New York.
