Авито: "Доавитовские времена" - веб‑игра о безопасной покупке авто

Objective

Avito Auto aimed to promote its marketplace for transparent and secure car purchases through interactive engagement. The campaign leveraged an arcade-style game to demonstrate the platform's core benefits—safe vehicle selection, transparent pricing, and trusted seller verification—to a broad audience in Russia's automotive e-commerce market.

Solution

A browser-based arcade game titled 'Doavitovskie Vremena' (Pre-Avito Times) guided players through four transportation epochs—from the Mesozoic era to the modern day—each featuring progressively harder obstacle-avoidance gameplay (dinosaur → mammoth → chariot → car). Players selected a difficulty level at onboarding, completed each epoch with a three-lives system, and navigated accelerating pace and complexity. The final level unveiled Avito Auto's core features (transparency, security, verification) and offered a direct link to the platform plus a promotional code for an Avtoteka vehicle history report.

Results

Avito's 'Doavitovskie Vremena' web game earned 80 points with 20 expert votes in the Digital category of Sostav's 2024 Best Advertising Awards.